I'm always fascinated by what images, ideas, and products are surfacing in the media. There is such subtle (and sometimes not-so-subtle) mind control and behavioral conditioning going on, and a lot of it is very bad news, indeed.
For instance, in my syndicated astrology columns, I often take pot shots at Britney Spears.
There's a reason for that. She's a pox on the face of civilization.
Seriously, I have a real problem with performers like her, Christina Aguilera, and Justin Timberlake. They started working in show business way too young, and the Disney company groomed them from about the age of 10 to act out whatever images and ideas the bosses paid them to embody.
So these performers are generally presented as if they suddenly "made it" in their teens, but this isn't the whole picture. These kids were groomed for a decade before that to become these pop tart people.
I love artists and creative people and worked for many years in the arts myself. I have a real respect for anyone who is devoted to their craft, continuing to grow and express themselves in a creative field.
And, certainly, the three stars I mention have talent. It's the exploitation of that talent that I have problems with.
Britney was marketed as the world's most famous virgin for years, appealing to a generation of young women who hadn't yet experienced sex themselves.
Then, seemingly overnight, she comes of age and the media machine turns her into this whore for dollars. It's very sad. Why should a woman of her beauty, status, and connections agree to pantomime masturbation in her videos? Does she NEED to do that to sell records? I don't think so.
Madonna took a ton of flack early in her career for pushing the envelope with knowingly sexual, purposefully ironic, images and actions onstage. But she always seemed to me to "own" what she was doing, approaching it all from a theatrical mindset. She was playacting and encouraging us to take everything she was doing with a grain of salt. As she explored things like sexual taboo and religious taboo in her videos, she encouraged us to THINK. It's been a lot of fun seeing someone like her with real talent evolve through the years.
But with artists like Britney, it just seems like some big music producer is saying, "Take off your clothes, honey, and act like you like it."
Having seen the exploitative side of show business myself, I'm sensitive to those tones in a person's career. And Britney's sad show of a life offstage (two marriages in one year!) would seem to be a reflection of how messed up she's become from spending her whole childhood working in the "biz."
So we can thank people like Britney for filling young girl's heads with the idea that they need to be exactly like her in order to be cool. And she is so heavily marketed, so forced down everybody's throats, that there is simply no escaping her. She may take a "break" for a moment, but she'll soon be back in a more garish form. And legions of young girls ranging from six to twenty will be following trends that she sets, like they've been doing for years.
I've written for many women's magazines and for some "tween" magazines, and while the magazines I was writing for were pretty decent about not pushing sex on pre-teens, there are many on the newstands that are contributing to the oversexualization of tween age girls.
What happened to the whole concept of having a childhood?
Since when should a ten-year old have to worry that she might not be good enough at giving blow jobs, so she might not be "popular?" Isn't there enough of that pressure for women throughout their lives? Why push it at them at such a young age, before their personality is fully formed?
It's a dangerous trend, and we're going to be paying the price for it, societally speaking. I believe we are already.
Below you'll find a link to a fascinating article about the sexing up of tweens, especially tween age girls, in the media and through retail sales. I was really horrified by one particular clueless mom who was quoted. This woman was being asked why she lets her young girl dress in provocative clothing. Here is a brief excerpt from this section of the article:
(Begin excerpt)
Alexia is a friend of Amanda’s. She’s 11. Her parents, Nick and Nina, are also split over what’s acceptable.
“I grew up in a very strict Italian Catholic home,” says Nina.
“I wasn’t allowed to go out, no make up, no nothing. So I promised myself that if I ever had a daughter, I wouldn’t let her suffer because I really resent them for it. I think if Alexia didn’t fit in, I’d be extremely crushed, devastated.
“I don’t say no to her, because she sees myself, she sees her mom wearing these clothes and high heel shoes.”
(End excerpt)
Whoa - back up a minute.
The alleged MOM, Nina, would be "crushed, devasted" if she felt her daughter Alexia wasn't fitting in - but this is stemming from Nina's unresolved issues from her OWN childhood, when her parents didn't want her going out of the house wearing makeup.
SCARY SCARY SCARY SCARY SCARY SCARY SCARY SCARY.
I don't believe Nina got the memo on this one, but "fitting in" at school usually means "aligning yourself with the lowest common denominator." At every school I attended, the truly cool kids were the ones who were offbeat, eccentric, and going against the status quo. They were the ones who possessed a sense of self, a feeling of pride about their uniqueness, and who had self-respect about who they were. They weren't mindless, trend-chasing zombies.
I am SOOOOOO happy that I never fit in.
And I am SOOOOO happy that I didn't have "Nina" as a mom.
You can read more of this excellent study about what is happening to our tween age girls here:
http://www.cbc.ca/consumers/market/files/money/sexy/index.html
Side note: A friend of a friend is a Frenchman who has been living in the US for many years. He returns to France periodically to visit family there. He has commented about how there is a huge difference in how young girls dress in France as compared to America. He finds it pretty stark. In France, young girls are encouraged to be young women, and they dress in stylish, sophisticated yet understated clothing. (Think classy, not slutty; mature, not flashy.)
All women coming of age should be encouraged to celebrate their feminity, because it is a key component of their being. Of course, they can express this however they wish, and they needn't be wearing skirts all of the time if they don't want to! But I have to agree with the Frenchman who was sad that American young ladies don't seem to be shown how they can be dignified AND beautiful at the same time.
Showing your navel isn't sexy. It's exhibitionist and fun in its own way, but it's not classy! Today's girls aren't being given a chance to understand the difference. Their role models are too trashy, and there's very little else for them to latch on to in the media that is directed at them.
Here's raising a toast to CLASS......may it soon be more of an operating principle here in the U.S.
(A girl can dream, can't she?)